Insight and research
You want to pinpoint your target audience and understand what they believe, how you can reach them and who they listen to. I can support across a range of methodologies to help you build a fuller a picture of who you're trying and define if it worked.
Research report
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Bespoke desk research reports to uncover audience beliefs and motivations
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Stakeholder mappingsto understand the wider audience ecosystem
Qualitative research
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Designing qualitative research programmes including recruitment, screeners and analysis
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Project managing research to ensure timeliness
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In-session moderation to draw out insights and hear from all participants
Evaluation
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Creating a detailed campaign 'logic model' to track the flow of activations and their impact on objectives
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Providing strategic recommendations for further campaign phases