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Insight and research

You want to pinpoint your target audience and understand what they believe, how you can reach them and who they listen to. I can support across a range of methodologies to help you build a fuller a picture of who you're trying and define if it worked.

Research report

  • Bespoke desk research reports to uncover audience beliefs and motivations  

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  • Stakeholder mappingsto understand the wider audience ecosystem

Qualitative research

  • Designing qualitative research programmes including recruitment, screeners and analysis

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  • Project managing research to ensure timeliness

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  • In-session moderation to draw out insights and hear from all participants

Evaluation

  • Creating a detailed campaign 'logic model' to track the flow of activations and their impact on objectives

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  • Providing strategic recommendations for further campaign phases

© 2025 by LFB Comms

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