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Campaign strategy

You have a sense of what you want to achieve, but how you get there needs thinking through. I can support with a range of strategy frameworks to help sharpen your strategic thinking to pinpoint how to motivate your audience to change. 

Comms strategy

  • Clearly defining your audience and what messages they need to hear to change behaviour​

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  • Refining this to one central thought which will guide campaign communications

Campaign strategy

  • Understanding your policy objectives 

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  • Plotting realistic routes to legislative, structural or sectoral change

Media strategy

  • Deciding the best channels to use to reach your audience​

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  • Including PR strategy to understand which media outlets and journalists to target and why

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