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CAMPAIGN
STRATEGY
You have a sense of what you want to achieve, but how you get there needs thinking through. I can support with a range of strategy frameworks to help sharpen your strategic thinking to pinpoint how to motivate your audience to change.
COMMS STRATEGY
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Clearly defining your audience and what messages they need to hear to change behaviour
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Refining this to one central thought which will guide campaign communications
CAMPAIGN STRATEGY
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Understanding your policy objectives
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Plotting realistic routes to legislative, structural or sectoral change
MEDIA STRATEGY
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Deciding the best channels to use to reach your audience
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Including PR strategy to understand which media outlets and journalists to target and why
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